Cheay Rochelle is a couture fashion designer brand based in Brooklyn, New York. This designer brand introduces timeless pieces that are easily distinguishable through the curation of romantic silhouettes, hand-made accents, beading style and the usage of upholstery materials all creating original haute couture garments.
Cheay Rochelle is expertly trained in the craftsmanship of sewing, draping and fashion illustration, while attending Fashion Industries High School at age of 14. The designer later produced her first collection in 2010 called ‘Couch Couture’ which showed off her ability to create whimsical and wearable art pieces. After graduating with a BBA in Marketing at Hofstra University, she produced more collections, such as the ‘Elizabethan System’ in 2013 and ‘Victorian Nobility’ in 2014. In 2015, the designer enrolled to the renowned Fashion Institute of Technology to perfect her craft in the fundamentals of Patternmaking and Draping, along with Photography.
This Brooklyn-based couture brand re-entered the fashion world in 2017, releasing a mini bridal collection called ‘Petite-Alice’. This collection was created in response to requests from her loyal clientele in search of custom-made wedding gowns. There is more to come for the designer in her career.